FUTURE AS A SERVICE
THIS PAGE IS IN THE FUTURE!
Please come back on Monday, September 30, 2025.
Preferred Futures Framework — modular, adaptive,
and built to keep your business thriving in every possible future.
The Method
Why a New Method Was Needed
Exploration is not enough. Business needs execution
Traditional foresight often produces:
- Trend decks — long lists of drivers, but no link to action.
- 2×2 scenario grids — creative worlds, but too abstract for execution.
- Visionary narratives — inspiring stories, but no governance or metrics.
Useful for broadening perspective, but not enough to run a business on.
What’s missing is a system that turns futures exploration into disciplined decision-making.
Five Moves That Turn Futures Into Action
The Preferred Futures Framework does exactly that. It combines vision, roadmaps, and signals into a working system you can use every week.
Preferred Future
Define your North Star, trade-offs, and non-negotiables. Freeze the charter for 12 months to cut noise and anchor direction.
Archetype Map
Situate your future inside 16 recurring global patterns, rival worlds that explain how politics, markets, technology, and society could evolve. No blind spots, no chaos.
Backcasting Roadmaps
Plot the path backward from your future to today. Clear gates, dependencies, and stop-rules ensure each move is connected and measurable.
Portfolio of Moves
Balance certainty with flexibility:
- No-regrets (safe, must-do actions).
- Options (low-cost doors to scale later).
Bold bets (transformational plays triggered only when the signals align).
Signals & Playbooks
A compact set of indicators with thresholds. When a signal crosses, it triggers a one-page playbook — so decisions are pre-approved, fast, and confident.
Practical advantages for leaders
Why This Works for Business
CLARITY
a measurable preferred future that aligns leadership
RESILIENCE
a balanced portfolio of moves to thrive across rival futures
EARLY WARNING
signals and triggers show when to pivot before it’s too late
CAPITAL DISCIPLINE
kill criteria and stop-rules prevent wasted spend
BOARD CONFIDENCE
a narrative that is short, rigorous, and evidence-based
SPEED
faster decisions when change hits
Modular & Adaptive
The framework is built to scale:
Scales from product to enterprise
Works for a single product line or a global enterprise.
Applies across domains (AI, supply chains, regulation, etc.)
Can be applied to one domain (e.g., AI, regulation, supply chains) or across the entire business.
Lightweight signals routine keeps it alive
Updates through a lightweight signals routine — self-serve or managed.
Resilient by design, it prepares you for all possible futures, while keeping focus on the one you prefer.
THE EDGE
What makes this framework unique
Structured but flexible
governance without bureaucracy
Signal-driven
decisions tied to data, not guesswork
Preferred-futures centered
scanning and analysis accelerated by tools, but always curated and governed by human judgment
AI-assisted
reduces decision delays, protects capital, and captures opportunities earlier
DON'T WAIT FOR THE FUTURE TO COME